The development in typography is due to advancements in technology. For one, print methods have advanced. This makes it easier to print more intricate fonts, and it also allows you more room for experimentation. Before, you had to decide what font you wanted at what size before you could do pretty much anything. Now, things are so cheap/easy to print that you have experiment and try different font types, colours, sizes, arrangements...
This may not always be a positive because of the ease of finding typefaces, some people have become very lax with their consideration of typography; this results in some of the crap we see in magazines and so forth. We don't have to make our own typefaces anymore, so some become lazy.
Examples of how type progressed
· typesetting and type design
· handwriting and calligraphy
· graffiti
· inscriptional and architectural lettering
· poster design and other large scale lettering such as signage and billboards
· business communications and promotional collateral
· advertising
· word marks and typographic logos
· apparel- clothing
· labels on maps
· vehicle instrument panels
· kinetic typography in motion picture frames and television
· as a component of industrial design—type on household appliances, pens and wristwatches, for example
Since digitization, typography has spread to a wider range of applications, appearing on web pages, lcd mobile phone screens, and hand-held video games. The ubiquity of type has led typographers to coin the phrase "Type is everywhere".
Traditional typography follows four principles: repetition, contrast, proximity, and alignment.
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