Research for Flux Presentation

Branding

Branding is vitally important to success. A well-planned and organized marketing strategy introduces the product or the name of a company to consumers. The method in which to market – advertise – is very important. Marketing to the right consumer group is also very important. To reach people who are not only willing but also, able to buy and have a need for the product or service. Approach them consistently until they recognize the brand and make a purchase or become a client. Keep the brand visible, when there are changes or innovations, advertise them. Keep customers and clients informed.

Recognition: Ideally, a brand wants  to be a household word, trusted and relied on.

Value: once it has gained the interest of the consumer and they have become a customer or client, it needs to give them value. The product should be well made and realistically priced. It should be and do what it is advertised to be and do.

Trust: if a customer has a disappointing experience with a product the problem should be corrected. Repair the product, replace it or give a refund. If a service is not reliable, the client will not be likely to return. Having trust in your brand will retain your client’s loyalty to it.

Innovation: being aware of changes in the market. Branding will need to change as society changes. Brands of computer software are always changing trying to keep up with new technologies coming out or with changes that happen in society.

The way branding is advertised has changed massively over the years from being in magazines, newspapers, billboards to being on the internet, television, apps etc.. now most people these days have the latest phones, ipads etc.. branding is so easily accessed even without noticing.